Two very memorable weddings I shot in the past year involved brides that were thinking out of the box by wearing dresses that weren't white. But first a little shallow history. In the 19th century and about midway to the 20th century women wore their best dress to get married in, whatever the color. The notion of buying a special dress to wear for only one day would have seemed ludicrous in those more austere times. In 1840 Queen Victoria wore a white satin dress on her wedding day. Slowly over the next 100 years or so, women with money followed the trend. Fast forward to the end of WWII. After the deprivations of the depression and the boom that followed World War 2, and with a little help from the wedding marketing machine, brides started to opt for a one time use dress. Many brides crafted dresses from the WWII parachutes their boyfriends wore into battle and others bought their dresses in the trendy color of white. The dress manufacturers pushed the color white to symbolize purity and innocence. This is paraphrased from an awesome book called Brides Inc. If your interested I posted a link at the bottom of this post.
Back to my two wonderful brides of the past year. They really surprised me by their dresses and the weddings were great. Don't feel limited by the bridal shops. Many shops are offering a wide variety of colors, or purchase a dress that can be worn for more than one day off the rack. I'm speaking to western brides as many Asian countries use the auspicious color of red. Here are a couple shots of my thinking out of the box brides and their husbands.
Buy the book..... Great book if your interested in general wedding lore or the wedding industrial machine.
A very beautiful bride in very non-traditional dress at a beach wedding with her equally non-traditional husband in the back. Carolina Beach, NC.
Beautiful bride in a green dress on her wedding day at Greenfield Lake in Wilmington, NC.